When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” aredata files that are placed on your device or computer and often include ananonymous unique identifier. For more information about cookies, and how todisable cookies, visit http://www.allaboutcookies.org.
- “Log files”track actions occurring on the Site, and collect data including your IPaddress, browser type, Internet service provider, referring/exit pages, anddate/time stamps.
- “Web beacons,”“tags,” and “pixels” are electronic files used to record information about howyou browse the Site.
Google andFacebook analytics are also used to collect information.
Additionally, when you make a purchase or attempt to make apurchase through the Site, we collect certain information from you includingyour name, billing address, payment information (including credit/debit cardnumbers), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this PrivacyPolicy, we are talking both about Device Information and Order Information.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us,provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).We may use device information for advertising and re-targeting
We share your Personal Information with third parties to help us use your Personal Information, as described above. We also use Facebook and Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by: